Blog and Recommendations
Short, honest writing on reporting, data strategy, and the tools we actually use. A new post lands every Monday morning.
Mar 12, 2026 · 7 min read
By Ocean Lyra Analysis. A short read worth your coffee break.
Reporting Tips
Revenue is not enough. The five numbers we add to every C-suite report, and the ones we cut.
Read the articleData Strategy
We observe a common flaw in data strategy: companies focus on the wrong metrics, leading to misinformed decisions and wasted resources.
Oct 12, 2026 · 3 min read · Ocean Lyra Analysis
Reporting Tips
Most board packs are a wasted effort; we know what makes one impactful and can share how to achieve it.
Oct 5, 2026 · 3 min read · Ocean Lyra Analysis
Case Studies
We detail how a logistics client tackled fragmented pricing data across three distinct systems, impacting their operational efficiency and sales.
Sep 28, 2026 · 3 min read · Ocean Lyra Analysis
Data Strategy
We see many organizations either delay essential data infrastructure or jump into it prematurely, both costly errors.
Sep 21, 2026 · 3 min read · Ocean Lyra Analysis
Reporting Tips
Pie charts rarely convey information effectively; we find their ubiquitous presence in reports troubling and unnecessary.
Sep 14, 2026 · 3 min read · Ocean Lyra Analysis
Case Studies
We detail how a small operations team eliminated a burdensome weekly report, freeing up hours for more valuable work.
Sep 7, 2026 · 3 min read · Ocean Lyra Analysis
Data Strategy
Most companies struggle with data consistency, and it's rarely because their tools are inadequate; it's almost always a failure of process and human accountability.
Aug 31, 2026 · 3 min read · Ocean Lyra Analysis
Reporting Tips
Not every metric deserves a permanent spot on your dashboard; knowing when to remove one is crucial for clarity.
Aug 24, 2026 · 3 min read · Ocean Lyra Analysis
Case Studies
We detail how one SaaS client achieved significant data clarity by drastically reducing their operational dashboards, improving decision-making and efficiency.
Aug 17, 2026 · 3 min read · Ocean Lyra Analysis
Data Strategy
Well-defined metrics survive departmental shifts, ensuring data consistency and continued insight even when teams change around them.
Aug 10, 2026 · 3 min read · Ocean Lyra Analysis
Case Studies
We saw what happened when a marketing team stopped ignoring their attribution model and started making data-driven decisions.
Jul 27, 2026 · 3 min read · Ocean Lyra Analysis
Data Strategy
We see a common mistake when companies hire their first analytics role, so here's a structured approach to getting it right.
Jul 20, 2026 · 3 min read · Ocean Lyra Analysis
Reporting Tips
A well-designed single-page report can convey key insights quickly and effectively, preventing information overload.
Jul 13, 2026 · 3 min read · Ocean Lyra Analysis
Data Strategy
Useful metrics disagree with each other. Here is how to design a set that does.
Mar 5, 2026 · 5 min read · Ocean Lyra Analysis
Case Studies
Six weeks of pipeline work. Eight hours a week saved. A short field note.
Feb 22, 2026 · 6 min read · Ocean Lyra Analysis
Reporting Tips
Pipeline by stage, and win rate by source. Why these, and how to build them right.
Feb 11, 2026 · 4 min read · Ocean Lyra Analysis
Data Strategy
The most useful metrics are usually the least exciting. A short rant with examples.
Jan 28, 2026 · 5 min read · Ocean Lyra Analysis
Reporting Tips
A practical palette rule that makes reports easier to read at a glance.
Jan 14, 2026 · 4 min read · Ocean Lyra Analysis
Case Studies
An operations team, a tangled data mess, and what the cleanup looked like.
Jan 4, 2026 · 8 min read · Ocean Lyra Analysis