Blog and Recommendations

Notes from inside the work.

Short, honest writing on reporting, data strategy, and the tools we actually use. A new post lands every Monday morning.

Featured

Mar 12, 2026 · 7 min read

By Ocean Lyra Analysis. A short read worth your coffee break.

Reporting Tips

5 Metrics Your Executive Report is Missing.

Revenue is not enough. The five numbers we add to every C-suite report, and the ones we cut.

Read the article

Reporting Tips

When to Retire a KPI

Not every metric deserves a permanent spot on your dashboard; knowing when to remove one is crucial for clarity.

Aug 24, 2026 · 3 min read · Ocean Lyra Analysis

Case Studies

From 40 Dashboards to 4: A SaaS Company's Data Consolidation

We detail how one SaaS client achieved significant data clarity by drastically reducing their operational dashboards, improving decision-making and efficiency.

Aug 17, 2026 · 3 min read · Ocean Lyra Analysis

Data Strategy

Define Metrics That Endure Reorganizations

Well-defined metrics survive departmental shifts, ensuring data consistency and continued insight even when teams change around them.

Aug 10, 2026 · 3 min read · Ocean Lyra Analysis

Case Studies

When Marketers Trust The Numbers

We saw what happened when a marketing team stopped ignoring their attribution model and started making data-driven decisions.

Jul 27, 2026 · 3 min read · Ocean Lyra Analysis

Data Strategy

Hiring Your First Analyst: Where to Start

We see a common mistake when companies hire their first analytics role, so here's a structured approach to getting it right.

Jul 20, 2026 · 3 min read · Ocean Lyra Analysis

Reporting Tips

Designing a One-Page Monthly Report

A well-designed single-page report can convey key insights quickly and effectively, preventing information overload.

Jul 13, 2026 · 3 min read · Ocean Lyra Analysis

Data Strategy

Your KPIs are too polite. Make them argue.

Useful metrics disagree with each other. Here is how to design a set that does.

Mar 5, 2026 · 5 min read · Ocean Lyra Analysis

Case Studies

How a 40-person SaaS replaced its Friday CSV ritual.

Six weeks of pipeline work. Eight hours a week saved. A short field note.

Feb 22, 2026 · 6 min read · Ocean Lyra Analysis

Reporting Tips

The two charts that belong on every sales dashboard.

Pipeline by stage, and win rate by source. Why these, and how to build them right.

Feb 11, 2026 · 4 min read · Ocean Lyra Analysis

Data Strategy

Stop measuring everything. Start measuring the boring stuff.

The most useful metrics are usually the least exciting. A short rant with examples.

Jan 28, 2026 · 5 min read · Ocean Lyra Analysis

Reporting Tips

Color in dashboards: less is the point.

A practical palette rule that makes reports easier to read at a glance.

Jan 14, 2026 · 4 min read · Ocean Lyra Analysis

Case Studies

From 27 spreadsheets to one source of truth.

An operations team, a tangled data mess, and what the cleanup looked like.

Jan 4, 2026 · 8 min read · Ocean Lyra Analysis